In recent months, the global cocoa market has witnessed unprecedented price volatility, capturing the attention of industry stakeholders and consumers alike. On April 2024, cocoa prices soared to a historic high of $11,206 per metric ton, starkly contrasting the $4,275 per metric ton seen just six months prior and the $7,647 per metric ton seen this third week of May. This dramatic fluctuation reflects a complex interplay of factors influencing the cocoa industry and implications that are sometimes difficult to size.
Through this blog, we want to show you the main drivers behind the notable volatility in cocoa market prices, explore its implications for various stakeholders, and discuss alternatives forward.
Understanding these price fluctuations is crucial. The change in cocoa prices conditions the entire supply chain: farmers in cocoa-producing regions, chocolate companies, and end consumers purchasing chocolate products.
The El Niño weather pattern has significantly disrupted cocoa production in major producing countries. Characterised by high temperatures and low humidity, El Niño conditions have severely impacted cocoa harvests in regions like the Ivory Coast and Ghana, which account for approximately 70% of the world’s cocoa supply. The International Cocoa Organization (ICCO) reported that arrivals at Ivorian and Ghanaian ports were down 28% and 35%, respectively, compared to last season.
Investor Speculation
Investor activity further contributed to price volatility. According to a report by J.P. Morgan on 3rd April 2024, the initial supply issues exacerbated by dry weather conditions were intensified by investor speculation. Non-commercial investors, who were not directly involved in the cocoa industry, used to control over 60% of cocoa investments in the New York stock market. Even though by February, their positions had reduced to 18%, the influence of these investors continued to drive significant price movements until the end of April. The latest reports show prices closer to the current market’s reality of supply and demand.
*The Impact of EU Regulation on Deforestation-free Products (EUDR)
The EU Regulation on Deforestation-free Products (EUDR), which was designed to combat deforestation, could potentially impact the market. These regulations require cocoa-producing countries to implement comprehensive due diligence processes, including traceability systems, data collection, verification of producers, assessments of deforestation risks, and active monitoring of deforestation and human rights enforcement. The long-term effects of these measures on the cocoa supply remain uncertain as the industry adjusts to these new compliance and monitoring requirements.
There is still some concern about the implications of implementing the regulation, as there is no official consensus on its parameters. It is still uncertain whether the regulation will increase supply pressure and impact prices.
Dive deeper: Understanding the new EU Deforestation Regulation on cocoa
Price volatility poses one of the biggest challenges for cocoa farmers. High levels of uncertainty make it difficult for farmers to plan their production and manage their finances. Ensuring that farmers receive fair and stable prices for their cocoa is crucial for maintaining the sustainability of the supply chain.
At Luker, we are committed to ensuring farmers receive a high percentage of the cocoa market price. From 2022 to 2023, we paid 94% of the New York Stock Exchange (Free on Board – FOB) price for our cacao, including bonuses for quality characteristics and sensory profiles, paid to suppliers. We have continued with this commitment throughout 2024, closely working with farmers so they can profit from the higher prices. To put this into a global context, GlobalData states that Ivorian and Ghanaian farmers were transferred an average of 53% and 49% in the same period.
Furthermore, in April, the average New York LON Futures announced prices to farmers at $9,877. During the same period, the average price paid in Ghana and Ivory Coast was $2,173, while the average price paid by Luker was $8,025.
Prices received by farmers in the Luker supply chain, compared to the global price from may 2023 to april 2024
This increase in income has reflected a higher quality of life for farmers and also the[MJVDM1] opportunity for them to invest in their farms through better infrastructure, fertilization, and crop maintenance, among other things. This positive outcome will also help ensure stable sourcing in the coming years, as the effect will be seen in the following harvests.
Collaborative work with farmers goes beyond fair pricing. We engage in weekly purchasing agreements, which provide a steady income for farmers and help them plan their production more effectively. This consistency is crucial, especially during market instability, as it ensures that farmers can invest in their farms and sustain their operations in times of higher prices, allowing them to navigate the impact of market volatility on their livelihoods when lower prices hit.
Our longstanding partnerships with cocoa farmers ensure a consistent and stable supply of high-quality cocoa.
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These have been exceptionally challenging times for everyone involved in the cocoa industry. Higher prices are not always transferable to the final product, and we have all had to sacrifice short-term profitability to ensure long-term sustainability. We have tried to absorb some of the cocoa cost increases with efficiencies in our supply chain and inventory optimisation. However, we have had to increase prices to maintain our commitment to small farmers and secure the cocoa needed to respond to our customers’ demand.
The uncertainty in the market may lead some to prefer fixing prices and transferring cost reductions to ensure their businesses’ viability. Others may opt for a more short-term approach, prioritising flexibility to react to fluctuations in both directions. This decision is difficult and depends greatly on each company’s business strategy and market position. Consistent with our B4B nature, our commitment is to help our clients find the best solution possible to fit their market needs, leveraging our proximity to farmers and direct sourcing model to ensure sourcing consistency.
As you, we are working hard to adapt to and navigate this difficult context. In this process, we have realised that the best way forward is to work with our customers and suppliers to find ways to generate additional value through our chocolate. Whether that is preparing for upcoming regulations like the EUDR, innovating in response to new consumer demands, or sharing our technical expertise, we are committed to helping our customers grow.
