WHY NO-ADDED-SUGAR CHOCOLATE IS IDEAL FOR YOUR CUSTOMERS?
The confectionery market is currently experiencing a shift towards healthier sweet treats. "No Added Sugar" products are leading this trend, with 21.4% of new products launched falling into this category.
This indicates that consumers are now more inclined towards sweets that preserve their flavour without the extra sugar. The shift reflects a growing interest in mindful eating, as more consumers seek out snacks that cater to their dietary requirements without compromising on taste.
Manufacturers are responding to this demand by prioritising the development of no-added-sugar options and providing detailed nutrition information to meet the evolving tastes of health-conscious consumers.
No sugar is added to the product during its elaboration. In other words, it may contain natural sugars present in the ingredients, such as milk or fruit, but no additional sweeteners are incorporated into the preparation.
📌 Note: Sugar content may be higher than 0.5g per serving.
What consumers are looking for: Products without added sugar, but not necessarily without a sweet taste.
Identifying the difference between no-added-sugar and sugar-free chocolate will help you properly label your products, ensuring transparency and clarity with your customers.
